01
Orientation
Where this is heading, what is signal and what is noise.
SHIFT Academy
Judgement for the AI-native world.
A curated Executive Circle for entrepreneurs, CEOs and decision-makers responsible for putting decisions into practice. We translate developments in AI into concrete leadership decisions.
Launching in October 2026. Founding Members receive a lifetime discount.
Architecting intelligence, together.A private circle · Strategic AI literacy
Why this works
Principles you only hear remain opinions. Principles you experience build judgement.
The hands-on part lets you experience the principles yourself. That is how information becomes your own judgement.
From personal experience to your business.
We help you understand what it takes to embed the same approach in your business. What works easily for one person becomes more complex and costly with multiple users, processes and governance. That transfer is a central part of the Circle.
25places in the circle
12×monthly calls per year
2× 90minutes of live formats per month
from €299per month
Who this is for
For business owners whose responsibilities reach far.
For owners, CEOs and decision-makers who develop businesses, lead teams or oversee significant investments. What matters is the impact of their decisions — whether in a mid-sized company or a small, specialist investment or advisory firm.
Not the right circle
- Sole traders and small businesses without that leverage
- Employed executives without independent decision-making authority
- Consultants, agencies and providers who sell AI services themselves
- Direct competitors of existing members
We will say honestly in the introduction if the circle is not the right place for your situation.
The four fields
Four perspectives on the same subject, without a fixed course sequence.
02
Principles
How AI actually works — and its inherent limitations.
03
Application
Hands-on, on your own device. Try it yourself, beyond the demonstration.
04
Transfer
What happens when the same principle meets 200 people.
Four formats, one common thread
Understand strategy. Master principles. Experience implementation. Receive only signal.
Foundation Track
The shared foundation.
Eight short, recorded modules of around 15 minutes each. New members can join at any point and build a common understanding during their first 90 days.
- Eight modules on enduring principles
- Available at any time
- Concise summary and visual infographic
Monthly Call
The strategic executive session.
90 minutes along a twelve-month transformation arc – from operating model and processes to governance, people and boardroom decisions. Every session remains understandable on its own.
- Signal · 0–10 minutes
- Decision framework · 10–35 minutes
- Enterprise transfer · 35–45 minutes
- Confidential discussion · 45–90 minutes, not recorded
SHIFT Academy Lab
Experience the principle yourself.
A separate monthly practical session led by Patrick. Optional for executives and especially relevant for CIOs, CTOs and technology leaders – from principle to a safe first use case.
- 90 minutes, monthly
- Live demonstration and guided hands-on work
- No confidential company data in the shared environment
Executive Signal
Only signal gets through.
The exclusive newsletter filters the developments that genuinely matter to entrepreneurs. What does not change a leadership decision stays out. No one misses what matters – and no one loses time to noise.
- Exclusive to members
- Developments relevant to entrepreneurs
- Cut through the noise
House rules
The second half is not recorded.
Everything before it can be caught up on. The confidential discussion cannot. This is where concrete cases, open questions and honest discussion belong — the value is not the input, it is a room where you can speak plainly.
- No selling in the circle. Anyone who wants to work together does that outside it.
- What is said in the room stays there — do not share it even with your own team.
- Your place is personal. No substitutes or unannounced listeners.
- No real company data in the shared lab environment.
Access
Three steps. No application process.
- 01
Introduction
30 minutes. A brief alignment on responsibility, context and expectations – not a sales call.
- 02
Join a Monthly Call as a guest
Answers the only real question: is the level here high enough for me?
- 03
Join
A personal place and a short introduction in the next call.
Places and price
25 active places. The limit protects the quality of discussion.
- Founding · places 1–10€299 / monthLifetime discount · Price fixed permanently
- Further places · 11–25€499 / monthWhile places in the Circle are available
- Your place is personal and non-transferable — protecting a trusted, private circle.
- Membership can be cancelled each month. Recordings of the taught section are available; the confidential discussion remains private.
Personal deep dive
AI for your everyday life. One to one.
In personal coaching, we work with you on how AI can improve your own ways of working and productivity — as a business owner and in your private life. We start with your tasks: making sense of information, preparing decisions and simplifying recurring routines.
Introduction
Launching in October. Be part of it from the start.
The SHIFT Academy launches in October 2026. Discover the Circle now and join as a Founding Member with a lifetime discount. A personal introduction helps us establish whether the Circle is right for you.
Discover & join now